Baby Einstein & K.I.D.S.: A Special Message from Susan McLain
We’re pleased to share with you a very special guest blog post from Baby Einstein General Manager and mom Susan McLain.
I’ve noticed that my desire to help other people has grown since having my two girls. Maybe it’s because I see in a way that I didn’t before just how precious a life really is. When I look at my girls, I have an overwhelming experience of appreciation – appreciation for the little things, the things that we can easily take for granted, such as a roof over our heads, food on our plates and even a few toys to make us happy.
Shortly after the birth of my first daughter, I was asked to be on the board of K.I.D.S (Kids in Distressed Situations), a non-profit organization that provides much-needed products to underprivileged and disaster-stricken children. My association with this organization has been remarkably fulfilling and has given me a new outlet to give back. The thought that I am contributing children in need – helping to make them smile and provide a little surprise to their day – is really what it’s all about.
I’ve tried to bring this same idea to some of the work that we do with Baby Einstein, and I’m pleased to announce that during July Baby Einstein and K.I.D.S. have teamed up to help kids in distressed situations. For every new “Like” to the Baby Einstein Facebook page now through August 19th, Baby Einstein will donate $1 in product to K.I.D.S., up to $10,000.
K.I.D.S. has provided over 65 million underprivileged and disaster-stricken children with nearly one billion dollars of new clothing, toys, basic necessities, juvenile products, books, and more in local communities around the world since 1985. Because K.I.D.S. works directly with manufacturers rather than consumers, many people have not heard of this incredible organization and the amazing work it is doing, right in their own communities. With resources in markets all over the country, chances are that K.I.D.S. has helped many children in your area.
One of the great things that makes K.I.D.S. so special is that the products they donate are brand new – not second hand or hand-me-downs – making children feel special and giving them hope during a difficult time. K.I.D.S. is very active in helping military families, giving children something to be excited about when they are missing a parent on duty.