Last week I was doing some research on father’s engagement with their babies and ran across a short report with a blazing headline: “I’M NOT A SUBSEGMENT!” Published by Yahoo Advertising Solutions, the report gave some interesting statistics about the central role many dads have in the everyday duties of housekeeping and child care. From 39% to 60% of 1000 dads surveyed reported that they are primarily responsible for (more…)
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