Last week I was doing some research on father’s engagement with their babies and ran across a short report with a blazing headline:  “I’M NOT A SUBSEGMENT!”  Published by Yahoo Advertising Solutions, the report  gave some interesting statistics about the central role many dads have in the everyday duties of housekeeping and child care.  From 39% to 60% of 1000 dads surveyed reported that they are primarily responsible for (more…)